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Mid-South Coatings

COOLWALL® COLORS REDUCE COOLING COSTS BY UP TO 21.9%

Energy savings of up to 21.9% is based on the Department of Energy study which showed savings on homes with COOLWALL® ranged from 4.2% to 21.9%.

image showing the difference between CoolWall coating and the competition

image showing the difference between CoolWall coating and the competition

Across the Southern U.S., cooling even a moderate size house can require over 1500 hours of air conditioning operation a year, so cooling these homes can be extremely expensive. On a hot day, homes can absorb as much as 90% of the sun’s rays and even white walls absorb a significant amount of this radiant energy. COOLWALL® colors are, on average, 100% more reflective than conventional products. In fact, our advanced, next-gen home coating has been proven to reduce exterior wall temperatures up to 40°.

Specially formulated to deflect heat energy away from the home, the COOLWALL® system helps to reduce interior temperatures as well. This means air conditioning systems don’t have to work as hard to maintain comfortable temperatures, so they use less electricity.

Over nearly a two-year period, the COOLWALL® System was tested by the U.S. Department of Energy’s Oak Ridge National Laboratory to determine its true energy-saving qualities. The study found that the COOLWALL® System significantly reduced exterior wall temperatures while reducing energy consumption in concrete block, stucco, and wood-framed homes. The study also found that the COOLWALL® System reduced cooling costs by up to 21.9%*.

* Percentage of cooling costs and surface temperature reductions will vary based on color chosen, geographical location, climate condition, and substrate type.